For Operators Evaluating a Custom AI Build

You should be able to fire your AI vendor cleanly. So we built the exit before the entrance.

The honest objection to any custom build is simple: what happens when the person who built it is gone. Most vendors answer with reassurance. Heed answers with structure. We run it, escrow protects it, or you own it outright. Three doors, all open, written into the contract before you commit.

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ISO 42001 aligned·NIST AI RMF compliant·Documentation on every build
The Objection That Kills Custom AI Deals

"What happens if the person who built this is unavailable when we need help?"

It is the right question, and it should be asked out loud. A system no one can support is a liability, not an asset. The fear is rational. Most vendors dodge it with a handshake and a promise that they are not going anywhere.

That answer is not good enough, because it depends on the one thing you cannot verify: that a single person stays reachable forever. So Heed does not sell single point of failure dependencies. Support is contractual. Documentation is complete. Ownership has a defined path. The model that built your system is never the only thing keeping it alive.

Three Ways to Never Be Stranded

Pick the door that fits. They are all open.

You choose the level of control and ownership that fits your organization. Each one removes the dependency concern in a different way.

Door 01 · Most clients

We run it for you

Managed SaaS. We host, monitor, patch, and maintain the system and the models. Support runs on a severity based SLA, backed by a team and documented procedures, not one person's calendar. Predictable monthly cost, no infrastructure to touch.

Door 02 · For the risk sensitive

Escrow protects it

Your source code and full documentation sit in escrow or a release triggered repository. If defined triggers are met, such as extended unavailability or dissolution of the firm, the materials release to you automatically with a license to operate. The worst case is handled before signing.

Door 03 · When you want control

You own it outright

A license and transfer fee delivers the source code, complete documentation, and a structured knowledge transfer window so your team runs it independently. Non exclusive keeps your cost lower; exclusive removes the build from our library. Support afterward is optional.

See exactly how each model works
Why It Holds Up

Escrow is worthless if the code is undocumented. The real protection is the runbook.

A continuity clause that hands you an undocumented codebase hands you a second problem, not a solution. So every Heed build ships with architecture diagrams, operational runbooks, and decision logs, written as the system is built, not bolted on after. That documentation is what makes escrow meaningful and ownership transfer clean.

It is also the standard expected under ISO 42001 and NIST AI RMF, the same compliance posture applied across every engagement. The dependency concern dissolves when the knowledge lives in the documentation, not in one person's head. That is the difference between a system you can run and a system you merely possess.

A Real Support SLA

Severity based, so the response matches the impact.

Most buyers have never seen a real AI support SLA. Here is the shape of ours. Exact terms are set per engagement.

  1. Critical. System down or a core function unusable. Response within hours, the same business day.
  2. High. A major feature degraded with a workaround available. Response the next business day.
  3. Standard. A minor issue, a question, or an enhancement request. Handled within the service week.

Severity based targets are stronger than availability based promises, because they tie the commitment to your impact rather than to one person being at a desk. Every action is audit logged, which is also what compliance and continuity require.

The Counterintuitive Part

The strongest trust signal a vendor can give is a clean exit.

Ownership transfer is a feature, not a failure. A vendor confident in the work hands you the keys without flinching, because the relationship continues on merit rather than on lock in. Optionality is what closes the deal. When the client controls the exit, the dependency stops being a risk and becomes a choice.

That is the whole point of this policy. You are never locked in. You are never stranded. The question that kills most custom AI deals is answered here in structure, before you sign anything.

Common Questions

What buyers ask before they commit.

What actually happens if Heed is unavailable?

Under Managed SaaS, support is fulfilled by a team and documented procedures, so day to day operation does not depend on one person. If you add source escrow, your code and documentation release to you automatically on defined triggers, such as extended unavailability or dissolution of the firm, with a license to keep operating the system.

Do I own my data and my custom logic?

Always. Your data, your branding, and the confidential configuration specific to your business are yours and stay yours. Heed never reuses, resells, or exposes them. The generalized code and frameworks are Heed property licensed to you, which is what keeps your build faster and cheaper than starting from zero.

What is the difference between non exclusive and exclusive purchase?

Non exclusive gives you a full copy of the code to operate and modify freely while Heed keeps reusing the generalized solution elsewhere, at a lower cost. Exclusive assigns the specific build to you and Heed stops reusing it, priced higher because it removes the work from our reusable library. Pre existing and generally applicable IP is carved out of any exclusivity.

Can I start on Managed SaaS and move to ownership later?

Yes. Managed SaaS is the right default for most clients. Escrow is an add on you can attach at any time, and ownership transfer is available on election and payment of the transfer fee whenever you decide you want the system fully in house.

Is this just marketing, or is it contractual?

Contractual. The support model, the escrow trigger conditions, and the ownership terms are written into the proposal and master service agreement. The policy page publishes the sample clause language so you can see it before a call.

Let's make the continuity terms explicit.

Bring the objection to the table. Heed will show you the support model, the escrow option, and the ownership path before you commit to anything.

Schedule a consultation Read the full policy

Or call Michael directly: 310 363 0826