Gordon runs a compliance business. He finds buildings that are out of code and gets them into compliance, and he has been doing it long enough to have seven-figure years. He is also, by his own description, AI aware: he sits in a mentorship program, knows what n8n is, and was weeks away from an AI consultant certification. He was not looking for a tool. He was looking for someone to build the machine so his team could run it.
He hired a bright young developer who said he had an already built platform he could plug clients into. That was why the price was so low. Four weeks later the developer had set up Cloudflare, GitHub, twelve service landing pages, a Google Sheet that collected the form submissions, and a "command center" dashboard. What Gordon wanted was to send a campaign out of a CRM and measure what came back. He had neither.
"I screwed up by hiring a young kid to help me to scale my business. He hasn't done anything wrong. He's just not experienced. I have too much going on for what he can do."
Gordon, on the discovery callThe money was not the issue. The engagement was $1,800 and he still owed $900. He was willing to pay it, and said so repeatedly. What he could not do was pay it and walk away without knowing what would break.
"I want to give him the $900 I owe him today, but I also want to make sure that I'm safe and I can just hand it over to the professionals. If he doesn't just clean up everything, then I don't want to have to deal with that."
Gordon"I don't know what I have access to and what he has access to. I don't think he can create any damage, but I'm not sure. That's why we're talking."
GordonHe had researched Heed the way anyone would. The profile matched what he needed: someone who has been coming into other people's IT environments for 30 years, locking them down and verifying continuity, and who now builds AI systems for a living. He booked the call at 11:00 AM on a Friday. He wanted the relationship ended, safely, by that afternoon.