For CEOs & Founders / Persona Hub
See your whole business in real time, and get back the room to think.
You can tell AI matters. You just cannot see what it does for a company like yours. We show you what is genuinely possible for your operation, prove it on your real data, and build the parts that earn their place. Built by a former 30-year operator, not a reseller with a slide deck.
You did not become CEO to run reports.
Every founder we work with arrives at the same frustrations by a different route. The shapes are predictable.
The strategic blind spot
You cannot answer the simple question "how are we doing right now" without a 3-day report cycle. By the time the data lands, the moment to decide has passed and you are operating on instinct again.
Your best operators are leaving
The people you hired for leadership are spending their days in spreadsheets. When the work becomes admin instead of judgment, the talent you cannot afford to lose updates their LinkedIn.
You cannot scale without hiring
Every new revenue stream requires three new headcounts before it breaks even. Margin gets thinner with every win. Growth costs more than it earns until something fundamental changes.
The board wants an AI strategy
Investors and directors are asking what the company is doing about AI. You need an answer that is real, not a slide deck. You also need it not to blow up on a compliance audit six months later.
You have no time to think
The calendar is full of operational firefighting. Strategic thinking gets pushed to weekends, then to next quarter, then to never. The company is running you, instead of the other way around.
You are tired of vendor theater
Every consultant pitches the same SaaS in different wrappers. The slides are slick. The case studies are anonymized to the point of fiction. You want a builder, not another reseller.
What real time visibility actually changes.
Proof from Heed deployments across structural engineering, professional services, distribution, and contracting.
Four levers. Picked for the chair you sit in.
We do not sell a platform. We start with the question you cannot answer, work backward to the build that answers it, then document the math your board can review.
Strategic Blueprints & the Operations Diagnostic
Decision intelligence before any code gets written.
Most AI consulting starts with a tool. We start with a map of what is possible for your operation. Thirty days, three executives, every workflow timed and modeled. You leave with a phased plan, an ROI model your board can review, and the option to walk away with the report alone.
- Full operational inventory: tools, headcount, handoffs, and the steps that quietly fail
- Financial model tied to your labor cost and growth plan
- 90 day, 180 day, and 12 month phased recovery plan
- Discussion-grade output for board, investor, and audit committee review
Unified Operations Dashboard
Real time business visibility on one screen.
Your CRM, ERP, accounting, calendar, and communications already hold the data. The dashboard becomes the one surface where the company runs. You stop asking for reports and start watching the business in real time.
- Real time pulls from Salesforce, HubSpot, NetSuite, QuickBooks, RingCentral, Slack
- One branded surface, role based access, Cloudflare Zero Trust authentication
- ISO 42001 aligned governance and audit trails
- Continuously upgraded by Heed as the business and the model landscape evolve
Conversational BI
Ask in plain English. Get answers with sources.
The CEO of a fresh produce distributor modeled margin during a live merger negotiation using a Heed conversational BI layer. No analyst, no 3 day cycle. The answer was on screen in under 30 seconds with the source rows visible. That is real time decision support.
- Natural language queries against your live operating data
- Every answer cites the source rows so you can trust it on a board call
- Built on Microsoft Copilot Studio, Azure OpenAI, or Claude depending on your stack
- Human in the loop for high-stakes decisions, automation for the routine
AI Sprints & Custom Builds
First win in 30 days. Then scale.
Every engagement starts with a Proof of Concept that validates the idea before we build production code. No six month discovery phase. You pay for the first workflow that pays for itself, then the second, then the third.
- Proof of Concept inside 14 to 30 days, validated against your actual data
- Production workflow inside 60 to 90 days, with documented ROI
- Sequenced roadmap so each build pays for the next
- Owner-grade reporting, no theater, no vague milestones
Three deployments. CEO outcomes.
No pitch decks, no hypotheticals. Production systems running today, framed for the chair you sit in.
Margin Recovered, Discovery Avoided
California's largest hillside structural engineering firm walked away from an 85 percent complete Salesforce migration. The CEO got a working knowledge layer in under 6 weeks, instead of a $250,000 Big-4 discovery phase that would have produced a slide deck.
Hours Back to Leadership Work
An Encino-based estate and family law firm serving high net worth families. Partners stopped switching between seven systems. The managing partner got their evenings back. Privacy and compliance baked in by default for HNW clients.
Expansion Enabled by Visibility
A fresh produce distributor's CEO used a conversational BI layer during a live merger negotiation. The answer was on screen in 30 seconds with sources. The deal closed. The expansion the dashboard enabled would not have happened otherwise.
The thinking behind the work.
Every CEO who has hired us read at least two of these first. Pick whichever one matches the question keeping you up.
Start with a conversation about your business.
Tell us the decision you keep flying blind on, and we will show you whether AI can answer it. From there, the diagnostic maps it in thirty days with a financial model and a phased plan. You can walk away with the report and never hire us.
Or call directly: 844 659 1333 / [email protected]